How today's consumers find, buy and drink wine worldwide
It was a pleasure to meet Gilles de Boisséson at Vinexpo and chat with him about his Armagnac. The poster in the beginning was designed by his son Jean. You may recognize the background as that of the Train Bleu restaurant in Paris.
Distillerie G. Miclo
I am a sucker for originality in products, and I immediately had to talk to Marie-Andrée Lutt-Miclo about this bottle, visible from afar.
The site will be up soon here: http://www.distillerie-miclo.com
After four days of interviewing mostly foreign wine producers, I happened upon a stand that was selling Absinthe produced in Provence. I don’t wear my badge because it has a tendancy to fall off and I’d have lost it the first day if I hadn’t just stuck it in my pocket. When I asked about the Absinthe, the guy looked annoyed, he was discussing the crisis with colleagues and they all agreed, if I didn’t have a badge, I could go bother someone else.
Walking away, I happened upon this scene:
Let me see, which is the better commercial approach? D’UH!