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	<title>The New Wine Consumer &#187; twitter</title>
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	<itunes:summary>How today&#039;s consumers find, buy and drink wine worldwide</itunes:summary>
	<itunes:author>The New Wine Consumer</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<title>The New Wine Consumer &#187; twitter</title>
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		<title>Strange Fruit, the lynching of Murphy-Goode</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/</link>
		<comments>http://www.newwineconsumer.com/2009/07/strange-fruit/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 00:00:06 +0000</pubDate>
		<dc:creator>randulo</dc:creator>
				<category><![CDATA[Wine]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dirty South WIne]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[Hardy Wallace]]></category>
		<category><![CDATA[Murphy-Goode]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430</guid>
		<description><![CDATA[Congrats to all the people who tried for the M-G gig, you were amazing and it was a hard choice (to me). Our regular guest Hardy Wallace @dirtysouthwine is the apparent choice of Murphy-Goode, so goode going and get dirty! &#8230; <a href="http://www.newwineconsumer.com/2009/07/strange-fruit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><span style="color: #0000ff;"><strong>Congrats to all the people who tried for the M-G gig, you were amazing and it was a hard choice (to me). Our regular guest Hardy Wallace @dirtysouthwine is the apparent choice of Murphy-Goode, so goode going and get dirty! </strong></span></p>
<p>I did not follow every detail of the campaign, but I did not have the impression at any time that the votes were any more important than the cheers for Lance Armstrong at the sides of the road (or indeed on Twitter nowadays).</p>
<p>I contend that it isn&#8217;t surprising (or wrong) that people like Leo and Kevin Rose, who had a friendly &#8220;I have more Twitter followers than you&#8221; contest would be outraged when they learned that it wasn&#8217;t a vote contest, the votes (again in my perception) were just a way of cheering people on.</p>
<p>I don&#8217;t mind that this is now old news in the real time social web, because I think some thought needs to be given to the mob mentality and how it may not be right even if a large number of people line up to crack the whip.</p>
<p>Of course there&#8217;s a lesson in this story, too.</p>
<p>Note: we are on GMT+2, 6 hours later than New York in case your comments take a long time to appear, it may be because we&#8217;re sleeping.</p>
<p><strong><span style="color: #ff0000;">Here is Martin&#8217;s original totally cool Tweet &#8220;heard round the world&#8221; </span><br />
</strong></p>
<p><a href="http://www.newwineconsumer.com/wp-content/uploads/2009/07/martinbye.jpg"><img class="aligncenter size-full wp-image-438" title="Martin's totally cool thanks to everyone and congrats etc" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/martinbye.jpg" alt="Martin's totally cool thanks to everyone and congrats etc" width="516" height="253" /></a></p>
<p><strong><span style="color: #ff0000;">Reactions</span></strong></p>
<p><span style="color: #ff0000;"><strong>And here is what happened next, on Digg: 2295 links, 311 comments<br />
</strong></span></p>
<p><a href="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mgdiscontent.jpg"><img class="aligncenter size-full wp-image-445" title="Posts" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mgdiscontent.jpg" alt="Posts" width="516" height="240" /></a></p>
<p><strong><br />
<span style="color: #ff0000;">FriendFeed.com search for Murphy-Goode also shows about 300 posts:</span></strong></p>
<p><a title="FriendFeed.com Search" href="http://friendfeed.com/search?q=murphy-goode&amp;start=60" target="_blank"><img class="aligncenter size-full wp-image-440" title="Friendfeed Search" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/friendfeed-search-murphy-goode1.jpg" alt="Friendfeed Search" width="581" height="415" /></a></p>
<p>Today, a Google search of Murphy-Goode reveals items 2 and 4 &#8220;not so goode&#8221;.</p>
<p><a href="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mggoogle.jpg"><img class="aligncenter size-full wp-image-442" title="Google Search July 21st" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mggoogle.jpg" alt="Google Search July 21st" width="589" height="337" /></a></p>
<p><strong><span style="color: #ff0000;">More viewpoints:</span></strong></p>
<p><a href="http://www.tardyslip.net/index.php/2009/07/01/goode-opportunity-lost-on-winery/" target="_blank">Tardy Slip:  “Goode” Opportunity for PR is Lost on Winery</a></p>
<p><a href="http://lalawag.com/murphy-goode-not-so-great-afterall/" target="_blank">Lalawag: Murphy-Goode not so great after all</a>:</p>
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		<slash:comments>16</slash:comments>
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		<itunes:subtitle>Congrats to all the people who tried for the M-G gig, you were amazing and it was a hard choice (to me). Our regular guest Hardy Wallace @dirtysouthwine is the apparent choice of Murphy-Goode, so goode going and get dirty!  - </itunes:subtitle>
		<itunes:summary>Congrats to all the people who tried for the M-G gig, you were amazing and it was a hard choice (to me). Our regular guest Hardy Wallace @dirtysouthwine is the apparent choice of Murphy-Goode, so goode going and get dirty! 

I did not follow every detail of the campaign, but I did not have the impression at any time that the votes were any more important than the cheers for Lance Armstrong at the sides of the road (or indeed on Twitter nowadays).

I contend that it isn&#039;t surprising (or wrong) that people like Leo and Kevin Rose, who had a friendly &quot;I have more Twitter followers than you&quot; contest would be outraged when they learned that it wasn&#039;t a vote contest, the votes (again in my perception) were just a way of cheering people on.

I don&#039;t mind that this is now old news in the real time social web, because I think some thought needs to be given to the mob mentality and how it may not be right even if a large number of people line up to crack the whip.

Of course there&#039;s a lesson in this story, too.

Note: we are on GMT+2, 6 hours later than New York in case your comments take a long time to appear, it may be because we&#039;re sleeping.

Here is Martin&#039;s original totally cool Tweet &quot;heard round the world&quot; 




Reactions

And here is what happened next, on Digg: 2295 links, 311 comments





FriendFeed.com search for Murphy-Goode also shows about 300 posts:



Today, a Google search of Murphy-Goode reveals items 2 and 4 &quot;not so goode&quot;.



More viewpoints:

Tardy Slip:  “Goode” Opportunity for PR is Lost on Winery

Lalawag: Murphy-Goode not so great after all:</itunes:summary>
		<itunes:author>The New Wine Consumer</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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