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	<title>The New Wine Consumer<title> &#187; Murphy-Goode</title>
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		<title>Strange Fruit, the lynching of Murphy-Goode</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/</link>
		<comments>http://www.newwineconsumer.com/2009/07/strange-fruit/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 00:00:06 +0000</pubDate>
		<dc:creator>randulo</dc:creator>
				<category><![CDATA[Wine]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dirty South WIne]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[Hardy Wallace]]></category>
		<category><![CDATA[Murphy-Goode]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430</guid>
		<description><![CDATA[Congrats to all the people who tried for the M-G gig, you were amazing and it was a hard choice (to me). Our regular guest Hardy Wallace @dirtysouthwine is the apparent choice of Murphy-Goode, so goode going and get dirty! I did not follow every detail of the campaign, but I did not have the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><span style="color: #0000ff;"><strong>Congrats to all the people who tried for the M-G gig, you were amazing and it was a hard choice (to me). Our regular guest Hardy Wallace @dirtysouthwine is the apparent choice of Murphy-Goode, so goode going and get dirty! </strong></span></p>
<p style="text-align: left;">
<p>I did not follow every detail of the campaign, but I did not have the impression at any time that the votes were any more important than the cheers for Lance Armstrong at the sides of the road (or indeed on Twitter nowadays).</p>
<p>I contend that it isn&#8217;t surprising (or wrong) that people like Leo and Kevin Rose, who had a friendly &#8220;I have more Twitter followers than you&#8221; contest would be outraged when they learned that it wasn&#8217;t a vote contest, the votes (again in my perception) were just a way of cheering people on.</p>
<p>I don&#8217;t mind that this is now old news in the real time social web, because I think some thought needs to be given to the mob mentality and how it may not be right even if a large number of people line up to crack the whip.</p>
<p>Of course there&#8217;s a lesson in this story, too.</p>
<p>Note: we are on GMT+2, 6 hours later than New York in case your comments take a long time to appear, it may be because we&#8217;re sleeping.</p>
<p><strong><span style="color: #ff0000;">Here is Martin&#8217;s original totally cool Tweet &#8220;heard round the world&#8221; </span><br />
</strong></p>
<p><a href="http://www.newwineconsumer.com/wp-content/uploads/2009/07/martinbye.jpg"><img class="aligncenter size-full wp-image-438" title="Martin's totally cool thanks to everyone and congrats etc" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/martinbye.jpg" alt="Martin's totally cool thanks to everyone and congrats etc" width="516" height="253" /></a></p>
<p><strong><span style="color: #ff0000;">Reactions</span></strong></p>
<p><span style="color: #ff0000;"><strong>And here is what happened next, on Digg: 2295 links, 311 comments<br />
</strong></span></p>
<p><a href="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mgdiscontent.jpg"><img class="aligncenter size-full wp-image-445" title="Posts" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mgdiscontent.jpg" alt="Posts" width="516" height="240" /></a></p>
<p><strong><br />
<span style="color: #ff0000;">FriendFeed.com search for Murphy-Goode also shows about 300 posts:</span></strong></p>
<p><a title="FriendFeed.com Search" href="http://friendfeed.com/search?q=murphy-goode&amp;start=60" target="_blank"><img class="aligncenter size-full wp-image-440" title="Friendfeed Search" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/friendfeed-search-murphy-goode1.jpg" alt="Friendfeed Search" width="581" height="415" /></a></p>
<p>Today, a Google search of Murphy-Goode reveals items 2 and 4 &#8220;not so goode&#8221;.</p>
<p><a href="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mggoogle.jpg"><img class="aligncenter size-full wp-image-442" title="Google Search July 21st" src="http://www.newwineconsumer.com/wp-content/uploads/2009/07/mggoogle.jpg" alt="Google Search July 21st" width="589" height="337" /></a></p>
<p><strong><span style="color: #ff0000;">More viewpoints:</span></strong></p>
<p><a href="http://www.tardyslip.net/index.php/2009/07/01/goode-opportunity-lost-on-winery/" target="_blank">Tardy Slip:  “Goode” Opportunity for PR is Lost on Winery</a></p>
<p><a href="http://lalawag.com/murphy-goode-not-so-great-afterall/" target="_blank">Lalawag: Murphy-Goode not so great after all</a>:</p>
]]></content:encoded>
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		<slash:comments>16</slash:comments>
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		<item>
		<title>Murphy-Goode Candidates LIVE</title>
		<link>http://www.newwineconsumer.com/2009/06/areallygoodejob/</link>
		<comments>http://www.newwineconsumer.com/2009/06/areallygoodejob/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 07:44:33 +0000</pubDate>
		<dc:creator>randulo</dc:creator>
				<category><![CDATA[Wine]]></category>
		<category><![CDATA[AReallyGoodeJob]]></category>
		<category><![CDATA[goode job]]></category>
		<category><![CDATA[Murphy-Goode]]></category>

		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=289</guid>
		<description><![CDATA[Sorry for the quality of my own audio, but the candidates all shine through loud and clear! Are you a candidate for the AReallyGoodeJob? Maybe you&#8217;d like to join our discussion and talk about the experience so far? What about you hopes and dreams? We can&#8217;t guarantee that anyone from M-G will be listening, but [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-295 alignright" title="Murphy-Goode" src="http://www.newwineconsumer.com/wp-content/uploads/2009/05/mg.jpg" alt="Murphy-Goode" width="146" height="166" /></p>
<p>Sorry for the quality of my own audio, but the candidates all shine through loud and clear!</p>
<p>Are you a candidate for the <a href="http://AReallyGoodeJob.com" target="_blank">AReallyGoodeJob</a>? Maybe you&#8217;d like to join our discussion and talk about the experience so far? What about you hopes and dreams? We can&#8217;t guarantee that anyone from M-G will be listening, but you may be able to gather a few last minute voters!</p>
<p>@winetonite @toddhavens @TransAmericas @winebizradio @rickbakas @mwangbickler</p>
<p>To grab URLs mentionerd, try this <a href='http://www.newwineconsumer.com/wp-content/uploads/2009/06/tstranscript.txt'>Text Chat Transcript</a></p>
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		<slash:comments>18</slash:comments>
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		<title>Academy of Wine Communications</title>
		<link>http://www.newwineconsumer.com/2009/05/may-26th-academy-of-wine-communications/</link>
		<comments>http://www.newwineconsumer.com/2009/05/may-26th-academy-of-wine-communications/#comments</comments>
		<pubDate>Tue, 26 May 2009 12:00:30 +0000</pubDate>
		<dc:creator>randulo</dc:creator>
				<category><![CDATA[Wine]]></category>
		<category><![CDATA[Academy of Wine Communications]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[food and wine]]></category>
		<category><![CDATA[Michael Wangbickler]]></category>
		<category><![CDATA[Murphy-Goode]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=270</guid>
		<description><![CDATA[Michael Wangbickler of the Academy of Wine Communications joins us to explain their mission. We will also discuss the Murphy Goode recuitment program, a kind of landmark in new social media and wine. I said &#8220;May 24th&#8221; in the intro. I&#8217;ll need to go edit that RSN.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.academyofwine.org/"><img class="aligncenter size-full wp-image-275" title="Academy of Wine Communications" src="http://www.newwineconsumer.com/wp-content/uploads/2009/05/awc.jpg" alt="Academy of Wine Communications" width="455" height="265" /></a></p>
<p>Michael Wangbickler of the <a title="Academy of Wine Communications" href="http://academyofwine.org" target="_blank">Academy of Wine Communications</a> joins us to explain their mission.</p>
<p>We will also discuss the <a title="Murphy Goode recuitment" href="http://cavemanwines.com/blog/2009/05/12/its-murphy-goode/">Murphy Goode recuitment</a> program, a kind of landmark in new social media and wine.</p>
<p>I said &#8220;May 24th&#8221; in the intro. I&#8217;ll need to go edit that RSN.</p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
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