After four days of interviewing mostly foreign wine producers, I happened upon a stand that was selling Absinthe produced in Provence. I don’t wear my badge because it has a tendancy to fall off and I’d have lost it the first day if I hadn’t just stuck it in my pocket. When I asked about the Absinthe, the guy looked annoyed, he was discussing the crisis with colleagues and they all agreed, if I didn’t have a badge, I could go bother someone else.

Walking away, I happened upon this scene:

Let me see, which is the better commercial approach? D’UH!