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	<title>Comments on: Strange Fruit, the lynching of Murphy-Goode</title>
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		<title>By: randulo</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-132</link>
		<dc:creator>randulo</dc:creator>
		<pubDate>Wed, 22 Jul 2009 05:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-132</guid>
		<description>Andy , thanks for listening and commenting. The idea of keeping Martin in the top 50 was from Alex from Diggnation, not me, and I don&#039;t agree with it. Although I applaud his idea for commercial diplomacy value, in the absolute it would be a lie and I think if anyone ever found that out, it would create a much worse stink: &quot;They knew they didn&#039;t like him but they still raised his hopes and cheated his fans!&quot;

My conclusion is still to not have had a vote at all since now I feel that people would never have read the clause about the weight of the vote. In other words, the value (or not) of votes would have to be one of the main statements on the original site, and let&#039;s face it, that&#039;s stupid and wouldn&#039;t fly.

I also think what I&#039;ve always thought: Almost no one actually reads web pages (we scan them) and of that small percentage, NO ONE reads the fine print. Putting EULA, TOS or Fine Print above a paragraph is like a guarantee that the crickets will chirp and people will doze off.</description>
		<content:encoded><![CDATA[<p>Andy , thanks for listening and commenting. The idea of keeping Martin in the top 50 was from Alex from Diggnation, not me, and I don&#8217;t agree with it. Although I applaud his idea for commercial diplomacy value, in the absolute it would be a lie and I think if anyone ever found that out, it would create a much worse stink: &#8220;They knew they didn&#8217;t like him but they still raised his hopes and cheated his fans!&#8221;</p>
<p>My conclusion is still to not have had a vote at all since now I feel that people would never have read the clause about the weight of the vote. In other words, the value (or not) of votes would have to be one of the main statements on the original site, and let&#8217;s face it, that&#8217;s stupid and wouldn&#8217;t fly.</p>
<p>I also think what I&#8217;ve always thought: Almost no one actually reads web pages (we scan them) and of that small percentage, NO ONE reads the fine print. Putting EULA, TOS or Fine Print above a paragraph is like a guarantee that the crickets will chirp and people will doze off.</p>
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		<title>By: A Really Goode Decision &#124; Caveman Wines: Wine PR, Wine Public Relations, Wine Marketing</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-131</link>
		<dc:creator>A Really Goode Decision &#124; Caveman Wines: Wine PR, Wine Public Relations, Wine Marketing</dc:creator>
		<pubDate>Wed, 22 Jul 2009 05:44:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-131</guid>
		<description>[...] While overall I feel that this was a successful promotion by M-G, it was not free of mistakes and they consequently found themselves in the line of fire from influential internet critics such as Kevin Rose and Alex Albrecht of Diggnation. We discussed this at length on today&#8217;s New Wine Consumer. [...]</description>
		<content:encoded><![CDATA[<p>[...] While overall I feel that this was a successful promotion by M-G, it was not free of mistakes and they consequently found themselves in the line of fire from influential internet critics such as Kevin Rose and Alex Albrecht of Diggnation. We discussed this at length on today&#8217;s New Wine Consumer. [...]</p>
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		<title>By: Andy</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-130</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Tue, 21 Jul 2009 21:58:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-130</guid>
		<description>Listening to the podcast later, something Dave said about the &quot;fine&quot; print and how it failed to state how the candidate would be choosen.

I *do* remember reading multiple tweets from MG stating:  remember to make your vote on who you think really will fit into the winery.

These came out often when the #areallygoodejob hashtag would become overflooded with &quot;vote me&quot; tweets and their retweets.

And something Randy said:  why not keep Martin in the top 50 just by merrit of what he accomplished... lead me to the thought that you see that MG&#039;s sole purpose in the process was to find the correct person for the job and not to milk Martin for all the &quot;free publicity&quot; he could have brought to the campaign had he made the top 50...

(And now I am cutting the interview short, sorry... I am tired.  I will come back, though!)

One more observation:  Martin did not send out oodles of &quot;vote me tweets&quot; nor did he plaster his blog with posts on it, he did one post, two or three tweets and then just let it run.</description>
		<content:encoded><![CDATA[<p>Listening to the podcast later, something Dave said about the &#8220;fine&#8221; print and how it failed to state how the candidate would be choosen.</p>
<p>I *do* remember reading multiple tweets from MG stating:  remember to make your vote on who you think really will fit into the winery.</p>
<p>These came out often when the #areallygoodejob hashtag would become overflooded with &#8220;vote me&#8221; tweets and their retweets.</p>
<p>And something Randy said:  why not keep Martin in the top 50 just by merrit of what he accomplished&#8230; lead me to the thought that you see that MG&#8217;s sole purpose in the process was to find the correct person for the job and not to milk Martin for all the &#8220;free publicity&#8221; he could have brought to the campaign had he made the top 50&#8230;</p>
<p>(And now I am cutting the interview short, sorry&#8230; I am tired.  I will come back, though!)</p>
<p>One more observation:  Martin did not send out oodles of &#8220;vote me tweets&#8221; nor did he plaster his blog with posts on it, he did one post, two or three tweets and then just let it run.</p>
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		<title>By: randulo</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-129</link>
		<dc:creator>randulo</dc:creator>
		<pubDate>Tue, 21 Jul 2009 13:32:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-129</guid>
		<description>&lt;blockquote cite=&quot;#commentbody-128&quot;&gt;
&lt;strong&gt;&lt;a href=&quot;#comment-128&quot; rel=&quot;nofollow&quot;&gt; ryan&lt;/a&gt; :&lt;/strong&gt;
          &lt;p&gt;Will be catching a plane to the US at this time…headed to the WBC…Will try to listen after, though I still think this  is a whole lot of nothing. Yes Murphy Goode doesn’t get it, but it’s their job…and now it’s up to the real winner to have fun!&lt;/p&gt;
         &lt;/blockquote&gt;

We&#039;ll miss you live. I have to disagree about it being &quot;nothing&quot; when the red flagged results come up on the first page of a Google search, though. We&#039;ll see how long this lasts.

In the absolute cosmic sense, I&#039;d say... well, let&#039;s see what everyone says in a couple of hours. Have a great trip and a great WBC: http://winebloggersconference.org/</description>
		<content:encoded><![CDATA[<blockquote cite="#commentbody-128"><p>
<strong><a href="#comment-128" rel="nofollow"> ryan</a> :</strong></p>
<p>Will be catching a plane to the US at this time…headed to the WBC…Will try to listen after, though I still think this  is a whole lot of nothing. Yes Murphy Goode doesn’t get it, but it’s their job…and now it’s up to the real winner to have fun!</p>
</blockquote>
<p>We&#8217;ll miss you live. I have to disagree about it being &#8220;nothing&#8221; when the red flagged results come up on the first page of a Google search, though. We&#8217;ll see how long this lasts.</p>
<p>In the absolute cosmic sense, I&#8217;d say&#8230; well, let&#8217;s see what everyone says in a couple of hours. Have a great trip and a great WBC: <a href="http://winebloggersconference.org/" rel="nofollow">http://winebloggersconference.org/</a></p>
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		<title>By: ryan</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-128</link>
		<dc:creator>ryan</dc:creator>
		<pubDate>Tue, 21 Jul 2009 12:33:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-128</guid>
		<description>Will be catching a plane to the US at this time...headed to the WBC...Will try to listen after, though I still think this  is a whole lot of nothing. Yes Murphy Goode doesn&#039;t get it, but it&#039;s their job...and now it&#039;s up to the real winner to have fun!</description>
		<content:encoded><![CDATA[<p>Will be catching a plane to the US at this time&#8230;headed to the WBC&#8230;Will try to listen after, though I still think this  is a whole lot of nothing. Yes Murphy Goode doesn&#8217;t get it, but it&#8217;s their job&#8230;and now it&#8217;s up to the real winner to have fun!</p>
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		<title>By: Alan Kropf</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-125</link>
		<dc:creator>Alan Kropf</dc:creator>
		<pubDate>Sun, 19 Jul 2009 06:13:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-125</guid>
		<description>this sounds great!  Will try to listen in for sure!</description>
		<content:encoded><![CDATA[<p>this sounds great!  Will try to listen in for sure!</p>
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		<title>By: randulo</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-123</link>
		<dc:creator>randulo</dc:creator>
		<pubDate>Fri, 17 Jul 2009 17:17:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-123</guid>
		<description>@Ryan join the call and let&#039;s talk and you&#039;ll understand what I see as the significance of the event. I don&#039;t necessarily this will affect sales, but it affects certain things and should be watched. There are negative effects not limited to Diggnation (which I&#039;ve watched twice in my life) and Digg link that was seen by a lot of people and a few articles on widely read sites that a lot of people see.</description>
		<content:encoded><![CDATA[<p>@Ryan join the call and let&#8217;s talk and you&#8217;ll understand what I see as the significance of the event. I don&#8217;t necessarily this will affect sales, but it affects certain things and should be watched. There are negative effects not limited to Diggnation (which I&#8217;ve watched twice in my life) and Digg link that was seen by a lot of people and a few articles on widely read sites that a lot of people see.</p>
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		<title>By: ryan</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-121</link>
		<dc:creator>ryan</dc:creator>
		<pubDate>Fri, 17 Jul 2009 15:40:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-121</guid>
		<description>???Where is the lynching? A diggnation episode? Who cares? So what Murphy Goode chose the finalists. I hardly doubt this is going to hurt sales, and they definately have benefitted from the attention. So I guess I am confused why we are talking about this...Maybe Murphy Goode is offering to sponsor this thread! :)</description>
		<content:encoded><![CDATA[<p>???Where is the lynching? A diggnation episode? Who cares? So what Murphy Goode chose the finalists. I hardly doubt this is going to hurt sales, and they definately have benefitted from the attention. So I guess I am confused why we are talking about this&#8230;Maybe Murphy Goode is offering to sponsor this thread! <img src='http://www.newwineconsumer.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: randulo</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-119</link>
		<dc:creator>randulo</dc:creator>
		<pubDate>Thu, 16 Jul 2009 08:50:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-119</guid>
		<description>This is interesting: Unfortunately it&#039;s in French, but it is a contest and they spell out exactly how it works in these terms.

http://www.terredhermes.com/conteurs/html/reglement-fr.html

More on this Tuesday when I&#039;ve had time to study it, since we&#039;re working on a project related to this kind of thing at the moment.</description>
		<content:encoded><![CDATA[<p>This is interesting: Unfortunately it&#8217;s in French, but it is a contest and they spell out exactly how it works in these terms.</p>
<p><a href="http://www.terredhermes.com/conteurs/html/reglement-fr.html" rel="nofollow">http://www.terredhermes.com/conteurs/html/reglement-fr.html</a></p>
<p>More on this Tuesday when I&#8217;ve had time to study it, since we&#8217;re working on a project related to this kind of thing at the moment.</p>
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		<title>By: randulo</title>
		<link>http://www.newwineconsumer.com/2009/07/strange-fruit/comment-page-1/#comment-118</link>
		<dc:creator>randulo</dc:creator>
		<pubDate>Thu, 16 Jul 2009 07:20:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.newwineconsumer.com/?p=430#comment-118</guid>
		<description>Thomas, I get you and I appreciate the way you express your thoughts and opinions. If you&#039;re able to phone in to our live conference, I hope you&#039;ll consider doing so. That applies to anyone of any opinion, of course. The more the merrier.

While I&#039;m not very familiar with Kevin or anything he might have done, Leo&#039;s call for votes was certainly significant. I&#039;m not at all familiar with other resources Martin had to garner votes. I think Leo himself might admit that in the context of he and Kevin having their own friendly competition on Twitter for the most &quot;votes&quot; in the past, neither is ignorant of their immense power to influence.

I mentioned Scoble somewhere, here&#039;s a quote from one post in the outcry about theuse of a photo on the videoblogging list:

http://www.mail-archive.com/videoblogging@yahoogroups.com/msg47406.html 

&#039;podtech and other companies that attempt to buy their way in to a &quot;community&quot; that in reality is neither here nor there. contests, awards, content contracts, faux transparency and so on.  it&#039;s largely a game where their are some winners, some losers and many observers.&#039;

Pretty on topic in some respects.

Here&#039;s part of the Podtech issue I was trying to find:

http://www.mail-archive.com/videoblogging@yahoogroups.com/msg42738.html

There is no good way that I know to actually read this story unless someone knows of a full post somewhere.</description>
		<content:encoded><![CDATA[<p>Thomas, I get you and I appreciate the way you express your thoughts and opinions. If you&#8217;re able to phone in to our live conference, I hope you&#8217;ll consider doing so. That applies to anyone of any opinion, of course. The more the merrier.</p>
<p>While I&#8217;m not very familiar with Kevin or anything he might have done, Leo&#8217;s call for votes was certainly significant. I&#8217;m not at all familiar with other resources Martin had to garner votes. I think Leo himself might admit that in the context of he and Kevin having their own friendly competition on Twitter for the most &#8220;votes&#8221; in the past, neither is ignorant of their immense power to influence.</p>
<p>I mentioned Scoble somewhere, here&#8217;s a quote from one post in the outcry about theuse of a photo on the videoblogging list:</p>
<p><a href="http://www.mail-archive.com/videoblogging@yahoogroups.com/msg47406.html" rel="nofollow">http://www.mail-archive.com/videoblogging@yahoogroups.com/msg47406.html</a> </p>
<p>&#8216;podtech and other companies that attempt to buy their way in to a &#8220;community&#8221; that in reality is neither here nor there. contests, awards, content contracts, faux transparency and so on.  it&#8217;s largely a game where their are some winners, some losers and many observers.&#8217;</p>
<p>Pretty on topic in some respects.</p>
<p>Here&#8217;s part of the Podtech issue I was trying to find:</p>
<p><a href="http://www.mail-archive.com/videoblogging@yahoogroups.com/msg42738.html" rel="nofollow">http://www.mail-archive.com/videoblogging@yahoogroups.com/msg42738.html</a></p>
<p>There is no good way that I know to actually read this story unless someone knows of a full post somewhere.</p>
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