Paul brought up several really good points, first about the relevance of a blog within an overall social media strategy. Most people would think that’s the topmost priority for a winery venturing into Web 2.0, but I’m curious to hear his and VinTank’s thoughts since I think the traditional blog is also a tad worse for wear and certainly not what it used to be in terms of marketing and the 80/20 ROI model.

I’m not saying I think the traditional blog is dead, but perhaps it is evolving into something more Millennial and social media-friendly.

As for a winery setting aside some time each year or month to thank its best customers, that’s probably the one thing I would hope any businessperson would take away from this interview. I belong to the Tobin James wine club in Paso Robles and, although I’m not their best customer in terms of volume (yet), a call from them would create quite a bond of loyalty bond, for sure. Of course, I love and recommend their products, regardless, but it’s just a nice gesture to give a face and personality to a winery or company.

I also agree re: the Murphy-Goode position that I think they need a community leader/manager type for the position. As one of the frontrunners of Wine 2.0 with the very creation of and buzz from this correspondent role, they do need someone with a good political head and ability to not just communicate, but coordinate as well.

Thanks for a great listen!