We continue to “analyze the analysis”. The white paper has generated some controversy and we’d like to hear from people who do not agree with Vintank’s conclusions or who want to criticize the choice of hair style. For the latter, please submit a recent photo of your own hairstyle to establish credibility.
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Schilling for Vintank? No, we feel that the amount of jealousy and anxiety generated by the publication of a FREE white paper that is the result of much reflection deserves some scrutiny. Taking advantage of the frivilous “controversy” that surrounds Vintank’s published ideas, we hope to get your attention and help those who did not understand the white paper (or take the trouble to download and read it) to join the discussion of the impact of social media on the wine business.
#1 by Todd Havens - May 28th, 2009 at 20:10
Wow. Now VinTank is plotting to take over the world? I think I’ve read some comments out and about from people who would agree. I don’t believe it for one second…besides, Hulu already made that claim in their SuperBowl spot, didn’t they?
Paul brought up several really good points, first about the relevance of a blog within an overall social media strategy. Most people would think that’s the topmost priority for a winery venturing into Web 2.0, but I’m curious to hear his and VinTank’s thoughts since I think the traditional blog is also a tad worse for wear and certainly not what it used to be in terms of marketing and the 80/20 ROI model.
I’m not saying I think the traditional blog is dead, but perhaps it is evolving into something more Millennial and social media-friendly.
As for a winery setting aside some time each year or month to thank its best customers, that’s probably the one thing I would hope any businessperson would take away from this interview. I belong to the Tobin James wine club in Paso Robles and, although I’m not their best customer in terms of volume (yet), a call from them would create quite a bond of loyalty bond, for sure. Of course, I love and recommend their products, regardless, but it’s just a nice gesture to give a face and personality to a winery or company.
I also agree re: the Murphy-Goode position that I think they need a community leader/manager type for the position. As one of the frontrunners of Wine 2.0 with the very creation of and buzz from this correspondent role, they do need someone with a good political head and ability to not just communicate, but coordinate as well.
Thanks for a great listen!