Archive for May, 2009
Academy of Wine Communications
May 26th, 2009 by New Wine Consumer in Wine
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Michael Wangbickler of the Academy of Wine Communications joins us to explain their mission.
We will also discuss the Murphy Goode recuitment program, a kind of landmark in new social media and wine.
I said “May 24th” in the intro. I’ll need to go edit that RSN.
How to download the mp3 files
May 17th, 2009 by New Wine Consumer in The Rest
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Vintank discussion, Part 2
May 13th, 2009 by New Wine Consumer in Wine
We continue to “analyze the analysis”. The white paper has generated some controversy and we’d like to hear from people who do not agree with Vintank’s conclusions or who want to criticize the choice of hair style. For the latter, please submit a recent photo of your own hairstyle to establish credibility.
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Schilling for Vintank? No, we feel that the amount of jealousy and anxiety generated by the publication of a FREE white paper that is the result of much reflection deserves some scrutiny. Taking advantage of the frivilous “controversy” that surrounds Vintank’s published ideas, we hope to get your attention and help those who did not understand the white paper (or take the trouble to download and read it) to join the discussion of the impact of social media on the wine business.
Vintank Social Media and Wine Report
May 9th, 2009 by New Wine Consumer in Wine
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At 12 Noon EDT (9 AM PDT, 5PM UK) Paul Mabray joins us to discuss a report that has made a big splash. You can download their 80-page PDF free.
Vintank’s presse release says:
When we first decided to publish this report, we had no real idea what a task this would be. Couple that with a brand new business and all the associated challenges, the interactivity with all the organizations, the legal reviews, and just doing our day jobs, we found that completing this report was more than we originally anticipated. Just as difficult is the speed of which things change – as fast as we’d review, there would be new changes (Facebook fan pages), new features, new companies and new ways to measure. This paper is by no means the ultimate answer in wine social media nor does it cover every possible strategy or tactic. However, we hope it offers one of the first real sign posts for our industry to begin to look at traveling down the road of wine social media. We hope it sparks ideas, conversations, and success for wine companies on the Internet.
We discuss Paul’s hair, but also online affinities, influencers, Gary Vaynerchuck the phenomenon and some of the strategies Vintank thinks are winning over consumers. Also chiming in, Hardy from DirtySouthWines, @jfouts, @daveac and many more names I’ll insert tomorrow as I am late for dinner!